Once your long-awaited product is launched, it's imperative to ensure it lives up to expectations. Having the right intelligence and visibility on its performance is crucial in effectively addressing challenges. This process relies on data-driven insights, which offer valuable answers regarding product uptake and forecasting.
Introducing the Launch Tracker module—an all-in-one solution designed to streamline your data management. It provides a standardized data warehouse and data mart for seamless integration with your data sources.
Simply load your data, and everything will be prepared for comprehensive reporting and analysis. The module comes equipped with pre-built data marts, aggregation rules, BI reports, and seamless integration with third-party platforms.
End users can effortlessly comment, customize, distribute, and securely access restricted reports, ensuring a user-friendly experience that empowers them to make the most of the data.
HOW IT WORKS
To get a full picture of your post-launch performance Launch Tracker integrates easily to your internal and external data sources.
Products can be grouped into therapeutic areas, custom markets and product hierarchies.
Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.
Utilize our built-in dashboards and standardized global trackers - or create your own tailored reports.
One of the most common data source providers is IQVIA. IQVIA's proprietary MIDAS and Patient Dynamics are modeled by Enlight.
Enrichment helps you to combine data sources and convert measures into Effectiveness, Patient days, TRx and Units.
Compare to you own forecast numbers or let the Launch Tracker predict the future by using the built-in forecasting model.
Dashboards and reports are responsive and allows the user to interact and investigate trends and variations.
Via mapping rules you can define how data sources should be linked together and apply your own business rules.
All data sources are combined in one data warehouse for fast intelligence and correlation analyzis. Connect your own BI and Excel tools.
Empower the product and launch managers to provide comments to dashboards and reports.
Customizable project management dashboard