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Guides for pharma launch teams.

What launch excellence means, how to manage readiness, which KPIs to track and what a delay costs.

Cost of delay

Estimate what a late launch costs, with the calculator.

Pharmaceutical Software Solutions

Explore how cutting-edge software solutions are revolutionizing the pharmaceutical industry, enhancing efficiency and compliance in drug development.

A comprehensive guide on cost of delay - meaning, impact, and calculation

What is cost of delay? Cost of Delay, also known as CoD, is a lean management metric that shows just how much value is lost when the launch of a product is delayed. In essence, cost of delay measures the negative economic impact which occurs when a product fails to make it to market at a specific time.

How important is market research?

Market research is as much a science as it is an art. It is the various steps taken by businesses to identify a target audience for their products, understand this target audience, and put themselves in a position to properly optimize a medium to properly deliver this product to their identified target audience

Managing launch readiness

Launch readiness is simply a measure of the optimal preparedness of a product to launch. Consequently, it measures the probability of success (or failure) after launch.

Role of software in pharma industry

Software does play a huge role in the pharmaceutical industry, and it continues to take on even bigger purposes. Identifying what these roles are, to their full extent, can be tricky.

The power of dashboards in B2B: Unveiling insights for informed decision

Dashboards are interactive visual interfaces that consolidate and present crucial business data in a user-friendly format. These dashboards bring together data from various sources, such as sales, marketing, finance, and customer relationship management, providing a holistic view of a company's performance and operations. By presenting data in real-time or near-real-time, dashboards enable quick and informed decision-making.

The principles of a successful pharma product launch

A successful product launch is not a guarantee regardless of how great the product seemingly is. When it comes to pharmaceutical products, this sentiment remains as true as ever. In fact, a study conducted recently showed that when it comes to drug launch, about 66% fail to meet sales expectations in the first year.

What is Launch Excellence?

Launch excellence is a broad phenomenon used to describe a situation wherein an organization achieves its predetermined objectives after product launch. Ideally, every company and organization must set to achieve launch excellence in every single phase of its product launches.

Project Delays: Business Impact

Learn about project delays and their consequences. Understand how project delays can impact your business outcomes effectively.

When faster beats better

When launching a new product or service, managers or project leaders tend to overlook one of the most important indicators – cost of delay. Delaying the launch of product might have a significant impact on the future value of the product and it´s popularity in the market. This week we have prepared for you a story of two jetliners McDonnel Douglas Dc- 10 and Lockheed/Rolls Royce L1011 TriStar. When inferior product wins In the study conducted by Henrich Greve and Marc-David Seidel

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