Insights are derived through systematic investigation of diverse data sources. Informed decisions, actions, and best practices should be grounded in these gathered insights, enabling the enhancement of launch activities and execution.
The insight generator offers a comprehensive data mart that consolidates all data sources within LEA®. It facilitates cross-functional inquiries, such as determining expenditures on KOLs in Brazil or comparing launch costs to the local market size. Visualizing and sharing insights and observations can be accomplished by generating reports within the module.