Revenue curve · on time vs. delayed
On timeDelayedYears to LoE
Cost of Delay
What does moving the launch a month cost?
Cost of delay is the metric that makes launch prioritisation concrete. The standard formula: Total cost of delay = lost month costs + peak reduction cost. LEA includes this model as an online dashboard on your own forecast; the calculator below is a simplified illustration.
Total cost of delay
$504M
Lost month costs
$83M
Peak reduction cost
$421M
Per month of delay: $504M. Sales ramp up to peak over the years you set; because loss of exclusivity does not move, a delay cuts the last months of sales, and the peak reduction applies to every remaining year.
“Every day of launch delay costs roughly half a million dollars in lost sales.”Tufts CSDD, Getz et al., 2024 (645 drugs)
Your launch dates
Discuss your launch assumptions.
We can run this model on your own forecast inside LEA.