Plan, coordinate, track, and optimize your entire pharma portfolio in LEA — from early launch planning to market performance. Bring timelines, readiness, budgets, approvals, market research, and sales together in one launch management platform proven across 900+ product launches.
Fig. 01 · illustrative
Readiness by country and stage
Plan
Fcst
Budget
Ready
Price
Approve
Launch
Track
Done
In progress
Needs attention
Blocked
The problem
Commercial, medical, market access, regulatory, supply chain, finance and the country affiliates each plan the same launch in their own tool.
A week before launch, the strength you are launching turns out not to be the one that was approved.
Master data was never mapped, so everyone assumed all was fine.
A country is ready to spend 2 million on promotion. Nobody reserved a budget.
And finance cannot say whether 2 million is right — the last launch needed 20. There is no history to compare against.
The closer to launch date a problem surfaces, the more it costs. The value is catching the flag early.
“The first six months decide the long-term success of more than 80% of launches. After a poor start, fewer than one in five recover.”
IQVIA, Launch Excellence IX, June 2025
Only 9% of launches are excellent in more than one country — and the more products a company launches at once, the smaller the share that launch well.
What LEA is
LEA is a European launch management platform for pharmaceutical and medical companies. It brings planning and execution — budget, forecast, SKUs, pricing, production and packaging, quality release, readiness, market monitoring and performance — into one platform on one data model. Track a product from three years before launch to life on the market — and the whole portfolio in one place. It is modular: connect the systems you already have and use LEA for the rest.
Every product, every country, one rollout picture — not one launch at a time.
planning commercial launch
The launch journey
Every stage is a module. Use the ones you lack; connect the ones you have.
Regulatory, price, technical and commercial launch dates, and loss of exclusivity — per country.
Which activities, who owns them, when. Assessed on quality, not only completion.
Budget, contracts, invoices and realised cost per activity. Draft beside approved.
A three-year forecast and a pricing strategy that feed the rollout sequence.
Production slots, packaging lines, QC and QA release, warehouse stock — per SKU and market.
Checklist and prerequisites per country. Not “did we plan to” but “did we”.
Sales against forecast, market share, prescribers and channel signals.
Planning
Execution
On the market
Budget, purchase orders and actuals
Finance sets a target per country. The team plans activities against it and submits a draft for approval. Once approved, purchase orders and invoices from your ERP attach to the activities. A working draft lives beside the approved version, so people can add or drop activities without disturbing what was approved.
Fig. 02 · illustrative
Headquarters and countries
A country asks to launch on a date. The request goes through the organisation so commercial and supply chain confirm it is possible. Per product you see where and when it launches; per country you see which products are coming and in what sequence.
Fig. 03 · illustrative
Connected by design
LEA connects to existing sources and provides tools for what is missing.
Budget, purchase orders, actuals
The approved budget stays in SAP. LEA is the planning and tracking layer on top for a more live budget management.
The assistant answers from your guidelines and launch processes, your documents and market research, and the data model behind the dashboards. Agents collect data. See it under AI Insights in the console at the top of this page.
Why teams choose LEA
01 · Breadth
Plan, budget, forecast, pricing, supply execution, readiness and performance on one data model — with Power BI analytics and AI on top.
02 · Proof
Trusted by our clients, across many countries and thousands of users.
03 · Fit
Built to your business rules, by people who know the pharma launch domain from the inside.
| Spreadsheets and slides | Single-purpose launch tools | LEA | |
|---|---|---|---|
| One data model across plan, budget, forecast, readiness and performance | Copied by hand between files | One module at a time | Built in |
| Budget tracked against SAP purchase orders and actuals | Manual exports | Rarely | Per activity, draft beside approved |
| Readiness prerequisites per country with sign-off | A checklist per file | Sometimes | Per country, with area gates |
| History from earlier launches to compare against | Lost between versions | Limited | Kept on the same model |
| Your own business rules and approval flows | Whatever the sheet allows | Fixed workflows | Customised per client |
| Users | Anyone with the file | Typically per seat | Unlimited, priced per launch |
General comparison of tool categories, not of any named product.
Practical
Three hosting choices
Enlight private cloud, customer private cloud, or on-premise.
About one month
Typical off-the-shelf setup in Enlight’s cloud.
Requirements-led
Custom integration and deployment are estimated around your environment.
Results
Figures from Enlight’s own records and customer experience.
900+
product launches managed globally
up to 80%
time saved on planning and reconciliation
Live
reporting instead of once a month
In their words
Roles only. All quotes come from users of the platform.
Very handy and easy to use tool to track launches
The rollout plan is very well devised
Great platform to know the launch details
This tool is amazing
See it on your own setup
A 30-minute call or a demo request — whichever is less friction for you.