Launch Tracking
Comprehensive Dashboard for Complete Oversight
Introducing the Launch Tracker module—an all-in-one solution designed to streamline your data management. It provides a standardized data warehouse and data mart for seamless integration with your data sources.
Simply load your data, and everything will be prepared for comprehensive reporting and analysis. The module comes equipped with pre-built data marts, aggregation rules, BI reports, and seamless integration with third-party platforms.
End users can effortlessly comment, customize, distribute, and securely access restricted reports, ensuring a user-friendly experience that empowers them to make the most of the data.
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01
Integration
To get a full picture of your post-launch performance Launch Tracker integrates easily to your internal and external data sources.
02
IQVIA
One of the most common data source providers is IQVIA. IQVIA's proprietary MIDAS and Patient Dynamics are modeled by Enlight.
03
Mapping
Via mapping rules you can define how data sources should be linked together and apply your own business rules.
04
Segmentation
Products can be grouped into therapeutic areas, custom markets and product hierarchies.
05
Enrichment
Enrichment helps you to combine data sources and convert measures into Effectiveness, Patient days, TRx and Units.
06
Formulas
All data sources are combined in one data warehouse for fast intelligence and correlation analyzis. Connect your own BI and Excel tools.
07
Forecasting
Compare to you own forecast numbers or let the Launch Tracker predict the future by using the built-in forecasting model.
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Interaction
Dashboards and reports are responsive and allows the user to interact and investigate trends and variations.
01
Connect your
Data sources
02
Define
mapping rules & markets
03
Load data into
Model
04
Data & measures are available in the
Data Warehouse
05
Data-Driven
Decisions
How it works
Once your long-awaited product is launched, it's imperative to ensure it lives up to expectations. Having the right intelligence and visibility on its performance is crucial in effectively addressing challenges. This process relies on data-driven insights, which offer valuable answers regarding product uptake and forecasting.