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LEA
Launch Excellence Application
Launch Tracking
Your product is finally launched, but does it perform as expected? Intelligence and visibility on performance are crucial to respond on challenges. This is a data driven process, which should provide answers on product uptake and forecasting.
Description
The Launch Tracker module provides a standardized data warehouse and data mart for your data sources.
Just load the data and everything is ready for reporting and analysis. The module comes with ready-to-use data marts, aggregation rules, BI reports and 3rd party integration.
End users can comment, customize, distribute and access restrict reports.
FEATURES
Integration
To get a full picture of your post-launch performance Launch Tracker integrates easily to your internal and external data sources.
Enrichment
Enrichment helps you to combine data sources and convert measures into Effectiveness, Patient days, TRx and Units.
Forecasting
Compare to you own forecast numbers or let the Launch Tracker predict the future by using the built-in forecasting model.
IQVIA
One of the most common data source providers is IQVIA. IQVIA's proprietary MIDAS and Patient Dynamics are modeled by Enlight.
Formulas
Supports several calculation and aggregation rules.
Market share, growth, share of growth, MAT, running totals etc...
Commenting
Empower the product and launch managers to provide comments to dashboards and reports.
Mapping
Via mapping rules you can define how data sources should be linked together and apply your own business rules.
Data warehouse
All data sources are combined in one data warehouse for fast intelligence and correlation analyzis. Connect your own BI and Excel tools.
Reporting
Utilize our built-in dashboards and standardized global trackers - or create your own tailored reports.
Segmentation
Products can be grouped into therapeutic areas, custom markets and product hierarchies.
Security
Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.
Interaction
Dashboards and reports are responsive and allows the user to interact and investigate trends and variations.
HOW IT WORKS
Connect your
data sources
Define mapping rules and markets
Data is loaded into one model
Data and measures are available in a data warehouse
Track, report and analyze
EXPLORE
