Launch Insights: Turn Data into Direction
True launch excellence is driven by insight. The Launch Insights module consolidates data from across LEA® into a single, comprehensive data mart—enabling cross-functional analysis and discovery. Teams can easily explore questions like comparing launch costs to market size or tracking investments across regions and activities. By transforming complex data into clear visual reports, the module turns information into understanding and observations into informed action—helping organizations refine best practices, enhance execution, and make every decision data-driven.
32%
44%
53%
21%
27%
Product launch insights
01
Connect your
Data sources
02
Define
mapping rules & markets
03
Load data into
Model
04
Data & measures are available in the
Data Warehouse
05
Data-Driven
Decisions
How it works
01
Data marts
All internal and integrated data is available in built-in data marts. The data marts are standardized to simplify combination of marts.
02
Analyze
Use your favorite analyzis tools. Data marts can be accessed from Excel or 3rd party BI platforms such as Power BI, Qlik and Tableau.
03
Reports
Insights can be visualized in custom dashboards and reports. Background jobs are scheduled for distribution and data enrichment.
04
Security
Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.
Insights are derived through systematic investigation of diverse data sources. Informed decisions, actions, and best practices should be grounded in these gathered insights, enabling the enhancement of launch activities and execution.
The insight generator offers a comprehensive data mart that consolidates all data sources within LEA®. It facilitates cross-functional inquiries, such as determining expenditures on KOLs in Brazil or comparing launch costs to the local market size. Visualizing and sharing insights and observations can be accomplished by generating reports within the module.