The launch journey in LEA, stage by stage.
Two pillars, planning and execution, then life on the market — 15 stages, each a module on the same data model. Products, SKUs, activities, forecast, launch orders, budget, costs, contracts, rollout plan, pricing, production, packaging, quality release, warehouse, responsibilities and competitors flow in from the systems you already have — LEA provides tools for what you lack.
The 15 pharma launch stages in LEA, from planning to execution
01Planning · 3 years out
Identify the product to launch
Add the product to the portfolio with its strengths and variants, so everything downstream refers to the same master data.
02Planning · 3 years out
Set up the rollout plan
Regulatory submission and approval dates, price submission, technical launch, commercial launch and loss of exclusivity — per country.
03Planning · 2–3 years out
Market research
Patients, products in the market, competitors, pricing landscape. Collect documents and ask each affiliate for its local numbers.
04Planning
Project planning
Decide which activities to run, who owns them and when — medical, market access and commercial. Assess activities on quality, not only completion.
05Planning
Organisational alignment
A country requests a launch date. Commercial and supply chain confirm it is possible before it goes into the plan.
06Planning
Budget bound to activities
Budget, contracts, invoices and realised cost per activity. Draft and approved versions side by side. Under-spend is an early warning.
07Planning
Request SKUs
Stock keeping units (SKUs) requested and approved through the system, so nobody discovers a missing number the week before launch.
08Planning
Forecast and pricing strategy
Commit a three-year forecast and set the pricing strategy — which feeds back into the rollout sequence: launch first where the price is highest.
09Planning
Track launch orders
Before sales start, someone orders 10,000 units for six months out. LEA tracks that it is delivered.
10Execution
Production and packaging planning
Production slots and packaging lines booked per SKU and market, so launch volumes are made in time.
11Execution
Quality control and release
QC testing and QA batch release tracked per batch. A launch is not ready until the stock is released.
12Execution
Warehouse and logistics
Released stock shipped and in the local warehouse before launch day, per country.
13Execution
Launch readiness
Checklist and prerequisites per country, from approvals to stock on the shelf. Not “we planned to apply for local approval” but “did we”. Area gates for sign-off.
14On the market
Market monitoring
Products in the market, sales, market shares, competitor presence, IQVIA data, number of prescribers.
15On the market
Performance tracking
Sales against forecast, plus other channels such as social media: is the product being talked about, and is the sentiment good or bad?
Execution
From production slot to stock on the shelf.
Planning is half the launch. LEA also runs the execution: production and packaging planning, quality control, QA batch release, warehouse and logistics — per SKU and market, on the same data as the plan.
| SKU · market | Production slot | Packaging line | QC | QA release | Warehouse |
|---|---|---|---|---|---|
| Product A 10 mg · DE | Booked | Booked | Passed | Released | In stock |
| Product A 10 mg · BR | Booked | Booked | Testing | Pending | Not shipped |
| Product B 5 mg · ES | Booked | Booked | Passed | Pending | Not shipped |
| Product A 20 mg · JP | Booked | Not booked | Not started | Not started | Not shipped |
Fig. 06 · Supply execution per SKU and market · illustrative
Reporting
A PowerPoint deck from live data — and the same view as a dashboard.
Steering committees still want PowerPoint, so LEA generates it automatically with real-time data. Anyone who wants to dive deeper opens the interactive Power BI dashboard behind it. Analyse further in Power BI, Qlik, Tableau or Excel.
See it on your own setup
One view across every launch.
A 30-minute call or a demo request — whichever is less friction for you.